What are Tour Widgets?

Tour Widgets let you embed TourRadar tour recommendations directly on your own website, so your customers can see relevant tours.

Every tour a customer clicks into from the widget opens on a page that carries your own branding — your logo and contact details are shown alongside the tour, so customers always know they're still dealing with you.

Why use it?

• More bookings, less friction. Customers see tour recommendations right on your site, shortening the path from browsing to booking.

• You stay the point of contact. Every tour page shown through the widget carries your logo and contact details.

• You keep the commission. Whether a customer books instantly online or contacts you directly, the booking is tracked back to your account and you earn commission either way.

• No developer needed. It's a simple copy-paste embed code — no design or technical skills required.

How to set up a widget

1. Log in to your Partner Portal and go to Branding & Marketing > Widgets.

2. 

   Configure your widget — choose a layout, select which tours to show, and match the design to your branding.

3. Copy the generated embed code and paste it into your website or into your email template.

4. Visitors browsing your site see the widget and can click through to a branded tour page.

5. Any resulting booking — whether completed online or through you directly — is credited to your account, and you earn commission.

Customization options

• Layout: Slider, Grid, List, or Map for showing multiple tours; Spotlight or Smart Link for a single tour.

• Tour selection: Let the widget auto-detect relevant tours based on the page it's embedded on, or choose them yourself. You can also set how many tours are shown and pick a full or compact card style.

• Design: Match your primary colour, background colour, text colour, font, and corner style to your own website.

• Currency: Auto-detect based on the visitor's location, or set a fixed currency.

• Copy: Customize the widget title and button label (for example, "View tour").

• Comparison table: Let customers compare key details across several tours side by side, including price, rating, duration, and what's included.

• Search by query: Enter a destination, category, or keyword to show relevant tours.

• Show deals only: Filter your widget so it only shows discounted tours. This is useful during sales and promotional periods.

Using widgets in emails

You can create an email-friendly version of your widget to feature tours directly in your marketing emails. There are a few differences from website widgets:

• Website widgets are dynamic. They update automatically, so prices and availability always stay current.

• Email widgets are static. Prices shown in an email reflect the pricing available when you created the widget.

Last updated: September 25, 2026