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What is the TourRadar Ambassador Kit?

Overview

The TourRadar Ambassador Kit is your all-in-one guide to representing TourRadar as a brand ambassador. It includes everything you need to confidently promote multi-day organized adventures  from official branding assets and content tips to commission details and posting best practices.

Brand Identity

Brand Name: TourRadar
Tagline: Adventure Simplified.
Focus: Multi-day organized adventures from trusted operators around the globe
Audience: Travelers who seek curated, stress-free adventure experiences
Tone: Direct, confident, fun, supportive, and inspiring

What we do: TourRadar connects travelers with multi-day organized adventures from trusted operators around the globe. 

Why we exist: We believe adventure should be accessible and stress-free. By simplifying the planning process, we empower travelers to focus on the joy of exploration. 

Downloadable Assets

  • Colors:

    • Teal (#00A6AF)

    • Grey (#4A4A4A)

    • White (#FFFFFF)

  • Fonts: Helvetica / San Francisco (Sans Serif)

  • Logo and App Icon: Available for download here

  • Asset Folder: Download here

    Screenshot 2025-10-17 at 16.13.59

Correct Usage

Always write TourRadar as one word with both “T” and “R” capitalized.
Avoid variations like “tour radar,” “Tour Radar,” or “tourradar.com.”
Refer to the company as an Organized Adventure Platform, not a travel agency.


Screenshot 2025-10-17 at 16.12.53

Visual Guidelines

  • Use bright, inspirational, and authentic visuals.

  • Highlight real travel moments - culture, scenery, and group experiences.

  • Avoid overly edited or unrealistic imagery.

Screenshot 2025-10-17 at 16.14.51

 

For Instagram & TikTok

  • Showcase captivating travel moments.

  • Add your unique TourRadar link in your bio.

  • Keep captions short and inspiring:

    • “Use my link to book your next adventure!”

    • “Forget the stress of planning TourRadar makes it easy!”

  • Add hashtags: #TourRadar #OrganizedAdventure #AdventureSimplified

    Screenshot 2025-10-17 at 16.39.02

For Stories & Reels

  • Share behind-the-scenes clips or show app features.

  • Add engaging CTAs:

    • “Ready for adventure? Use [YourLink]!”

    • “Download the TourRadar app to explore.”

  • Voiceovers or Mentions:

    • Emphasize ease of booking
      “Book your adventure in just a few clicks with TourRadar!”

 

How to Earn as a RISE Ambassador

  • Upload Travel Moments:
    Add videos from past trips via the TourRadar app and earn $25 in travel credits per upload.

    Use Your Unique TourRadar Link:
    You will find the Share button directly on any tour page or destination page.

  • Earn Commission:
    Ambassadors make an average of $180 per booking through their TourRadar link.

  • Share on Social Media:
    Tag TourRadar to reach an audience of 50,000+ travel enthusiasts  we love resharing ambassador content!

     

Questions & Answers:

For more information about RISE, including detailed FAQs, tips to optimize your earnings, and support visit our Ambassador Help Center.

Key Links & Contacts