What Are TourRadar Affiliate Links?
TourRadar Affiliate Links (or simply TourRadar Links) are unique tracking URLs you can instantly generate. They allow TourRadar’s platform to recognize when someone clicks your link and record that action as a touchpoint in the traveler’s discovery and booking journey.
When you share an adventure—or a collection of adventures—using a TourRadar Link, it automatically includes your unique partner ID (for example: ?utm_source=partner-creator12334).
If someone clicks your TourRadar Link and later books any adventure, and our system attributes that booking to your partner ID, you’ll earn a commission.
In short:
- You share your TourRadar Link anywhere (Instagram, TikTok, Pinterest, Email etc).
- A follower clicks it — we record that click under your partner ID as a touchpoint.
- The traveler books any adventure.
- If the booking is attributed to your partner ID, you earn a commission.
Why Attribution Matters
Accurate attribution ensures your marketing and content efforts are properly recognized. Without a trackable affiliate link, TourRadar can’t tell whether a booking came from your channel or another source — meaning you could miss out on deserved commissions that TourRadar releases fast and automatically.
In other words, these links are what connect your promotional activity to real results.
How to Instantly Generate Affiliate Links using TourRadar
You can instantly generate TourRadar Affiliate Links from two places on TourRadar.com:
1. From any Search Results Page
If you’re browsing a list of adventures, you can click the “Share” button in the top right corner of the page. This creates a unique tracking link for the entire search results page — perfect if you want to share a curated list of adventures with your audience. Note: If you can't see the Share button, please sign into your TourRadar Partner account, otherwise the link will not appear.
2. From an Individual Tour Detail Page
When viewing a specific adventure, scroll down to find the “Share tour” button located near the brochure and contact options.
Clicking it, on either of the above pages, opens a pop-up window with your personalized affiliate link. You can then copy it directly and share it on your website, social channels, or email campaigns.
Best Practices for Sharing
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Always use your TourRadar affiliate link - not a plain URL - to ensure it includes attribution.
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Use descriptive captions like “Join this 8-day guided hiking adventure in Peru!” to increase engagement.